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Iconic Lobby & Lounge Design

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The aperitivo hour as architecture: why the 5pm lobby-bar ritual now defines a five-star hotel
Iconic Lobby & Lounge Design
•
08/09/2026

The aperitivo hour as architecture: why the 5pm lobby-bar ritual now defines a five-star hotel

How the 5 pm lobby bar aperitivo ritual now defines true five-star luxury, from zero-proof menus to rooftop views and grand salon architecture.


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